Lead it, Don’t Read It: Making Your Safety Communication Count

Lead it, Don’t Read ItThere are many things we do subconsciously and out of mere habit that tend to detract from the overall effectiveness of our safety communication. We looked at one of those in our last issue where we addressed the differences in effectiveness between “asking” and “telling.” The former method engages people while the latter does not. The result is that it will be remembered for a long time afterwards and has the added advantage of internalizing the message.

About the Author

Eric Svendsen
Eric Svendsen, Ph.D., is Principal and lead change agent for safetyBUILT-IN, a safety-leadership learning and development organization. He has over 20 years experience in creating and executing outcomes-based leadership development and culture change initiatives aligned to organizational goals, and he personally led the safety-culture initiatives of a number of client organizations that resulted in “best ever safety performance” years for those companies.