The All-New Adventures of Burning-Man!

There’s no bigger rivalry among franchise superheroes than that which exists between DC Comics and Marvel Comics.  DC’s “Justice League,” featuring Batman, Superman, Wonder Woman, Aquaman, Cyborg and the Flash, versus Marvel’s “Avengers,” featuring Captain America, Thor, Iron Man, the Hulk, Black Widow, Hawkeye and even Spider-Man. But of all the superheroes available to us […]

Making Your Safety-Leadership Coaching Count

Safety coaching is (or at least should be) a natural part of what any leader does on a regular basis to reinforce the safety culture. The problem, if we are honest with ourselves, is that most of us just don’t do it very well. Instead, we tend to coach spontaneously and off the cuff, going […]

Ask, Don’t Tell! How to Make Your Safety Communication More Impactful

The ultimate goal of safety communication is to communicate a message that internalizes safety in the hearts and minds of your audience.  The problem is that most safety communication ends up being a one-way conversation.  Sure, you may have delivered a safety message, but has real communication actually occurred? Too often safety communication comes in […]

Lead it, Don’t Read It: How to Make Your Safety Communication More Impactful

There are many things we do subconsciously and out of mere habit that tend to detract from the overall effectiveness of our safety communication. We looked at one of those in our last issue where we addressed the differences in effectiveness between focusing on statistics and performance metrics versus creating a vicarious experience through the […]

Stories, Not Stats! How to Make Your Safety Communication More Impactful

One of the great challenges we face in leading a safety culture is how to communicate safety such that it has a lasting impact on employees. Treating safety as a mere policy, an obligation, a training point, or an item on a checklist is a big concern because the level of an employee’s commitment to […]