Stories, Not Stats! Making Your Safety Communication Count

Stories, Not Stats! How to Make Your Safety Communication More ImpactfulOne of the great challenges we face in leading a safety culture is how to communicate safety such that it has a lasting impact on employees. Treating safety as a mere policy, an obligation, a training point, or an item on a checklist is a big concern because the level of an employee’s commitment to safety will usually not exceed the level of commitment to safety that they see in their leaders.

About the Author

Eric Svendsen
Eric Svendsen, Ph.D., is Principal and lead change agent for safetyBUILT-IN, a safety-leadership learning and development organization. He has over 20 years experience in creating and executing outcomes-based leadership development and culture change initiatives aligned to organizational goals, and he personally led the safety-culture initiatives of a number of client organizations that resulted in “best ever safety performance” years for those companies.