The ultimate goal of safety communication is to communicate a message that internalizes safety in the hearts and minds of your audience. The problem is that most safety communication ends up being a one-way conversation. Sure, you may have delivered a safety message, but has real communication actually occurred?
Too often safety communication comes in the form of a data dump, where the goal is to deliver a monologue to the group to ensure you cover everything you planned to tell them. More often than not these meetings are dry, dull, uninspiring and disengaging.