Lead it, Don’t Read It: How to Make Your Safety Communication More Impactful

Lead it, Don’t Read ItThere are many things we do subconsciously and out of mere habit that tend to detract from the overall effectiveness of our safety communication. We looked at one of those in our last issue where we addressed the differences in effectiveness between focusing on statistics and performance metrics versus creating a vicarious experience through the use of stories. The former, while perhaps temporarily interesting, is uninspiring and quickly forgotten. The latter will be remembered for a long time afterwards and has the advantage of internalizing the message.

About the Author

Eric Svendsen
Eric Svendsen, Ph.D., is Principal and lead change agent for safetyBUILT-IN, a safety-leadership learning and development organization. He has over 20 years experience in creating and executing outcomes-based leadership development and culture change initiatives aligned to organizational goals, and he personally led the safety-culture initiatives of a number of client organizations that resulted in “best ever safety performance” years for those companies.