Establishing the Goal in Your Safety Coaching

Establishing the Goal in Your Safety Coaching One of the more effective ways to coach safety performance and behaviors is to use a coaching model that guides that conversation. An effective coaching model establishes a goal, checks that goal against the current-state reality, explores options for improvements, and creates a plan of action to move forward with those improvements.  One such coaching model is called G.R.O.W.  Here’s how that model works.

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Eric Svendsen

Eric Svendsen, Ph.D., is Principal and lead change agent for safetyBUILT-IN, a safety-leadership learning and development organization. He has over 20 years experience in creating and executing outcomes-based leadership development and culture change initiatives aligned to organizational goals, and he personally led the safety-culture initiatives of a number of client organizations that resulted in “best ever safety performance” years for those companies.


  1. Hi Eric there were a number of things I really liked about that coaching model,
    Goal, unless this is honestly and openly understood there may be resistance.
    Reality, does the culture encourage open and honest debate about the potential to achieve both the goal and timeframes?
    Options, If the leaders have done good planning they can reduce anxiety and tension by showing they have considered what the task needs are, in terms of materials, labour, skill, equipment.
    Way Forward, Where they really get buy in this is a point where potential blocks or inhibiting factors may be discussed before the project occurs, this is critical to the achieving of the goal and where often the knowledge of team members can be most effective and allows them input.

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