These questions were posed to me by an HSE professional tasked with safety culture development in his organization. As I thought about it, I was reminded of a model created by my partner, Claude Lineberry.
We were consulting partners, working to help companies introduce strategic change. Our clients had well-founded strategies and programs, and the end results were going to make the companies more effective and even better places to work. Yet, in addition to the strong support we were getting, there was still halfhearted acceptance and outright resistance.
The Energy Investment Model and Safety Culture Development
Claude thought about the people who face change and realized that how they dealt with it depended upon their attitude about the change and the amount of energy they were willing to invest in that attitude. Based on that, he developed the Energy Investment Model to help guide organizations in dealing effectively with stakeholders when planning change or when undertaking safety culture development.
In the lower left quadrant are people who have negative attitudes toward the planned change (and usually anything else going on in the organization), but very little energy to act on their attitude. They may moan a bit, sigh and shake their heads, but they are not active resisters. These folk have basically retired in place, and Claude named them the “Walking Dead.”
The neighbors to the north, the “Spectators,” are the proverbial “yes men” who talk so highly about the announced change, but take no active part in making it happen. They are all in favor of safety culture development, as long as it’s driven by someone else. They are happy to watch things unfold from their seats on the fence.
In the lower right we find the folks with negative attitudes, but lots of energy to act on that attitude. Their conversations tend to be about why what’s being proposed will never work. They will go into minutiae about the smallest details and find fault with each one of them. They are happy to revisit every failed initiative and recap why they failed, and how they knew they were going to fail, but did anyone ask them? Oh, no. These are the cynics or, in the extreme cases, the “Well Poisoners.”
In the northeast corner, we find the “Players” (or winners) who have positive attitudes and the energy to match. These are not naive Pollyannas or starry-eyed newbies. These are folks who see the benefits of what the organization is trying to accomplish in terms of safety culture development, and are willing to invest their discretionary effort to help make it happen. The words you’ll hear most from these folks are “yes,” “we” and “us.”
In the next few articles I will cover each of these types in detail and offer some ideas on how to move the other three types toward the upper right hand quadrant, and how to maintain the Players’ energy and attitude.
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